Summary

The Athlete Inside campaign was positioned as a full fledged program to encourage our community to Unlock the Power of the Plate - in reference to both plate weights & their food plate. We partnered with Ben Zorn (fitness) & his business partner/brother Seb (nutrition) of Zorn Fitness and Designer Protein to create this custom health plan, blog, videos, social posts & a massive giveaway with The Vitamin Shoppe.

Designer Protein was featured as a preferred recovery protein shake for after their workouts & a great way to start their day. We pushed digital content for each day’s workout as well as a simple meal plan to follow. All content was housed on a custom & robust landing page with cutting edge web development.

“They are my go-to for out-of-the-box design, marketing ideas & creative ways to engage the consumer. Not only do they have tremendously creative graphic design abilities & excellent soft skills, but they get the big picture in marketing. They adapt easily to any brand positioning.”

- Deana A.
Bridgestone, To Go Brands, Watkins Wellness

Headwinds

• Coordinating influencer schedules for content creation

• Retailer timing of campaign, product placement & fixed budget

• Multiple entities with variable approval processes

• Ultra tight production schedule both for product & creative assets

Destination

• Dynamic content, including custom health plan, blog & videos

• Strategic integrated marketing campaign to drive traffic to site 

• Coordinated social plan with retailer to promote product & sales

• Massive giveaway to bolster brand awareness & customer loyalty