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Vivall Group:
Start Up Branding

Responsibilities

  • Creative Direction & Strategy for Branding

  • Mood / Vibe Board

  • Graphic Design

  • Storytelling & Naming Assistance

Client Wins

  • Pitch Perfect Confidence for Client Acquisition

  • Brand Story Brought to Life

  • Brand Guide Implementation Across Touchpoints

 
 

Summary

The Vivall Group exists to empower early-stage entrepreneurs to sustainably accelerate in to the life & business of their dreams. Their model builds leaders & organizations for good – legacy & impact. They facilitate growth at every level (leader, team & organization) through their Inside-Out Growth Program, comprised of five workshops followed by 90 days of weekly coaching calls to empower them to thrive in every area.

They partnered with us to develop a branding design/logo system that is strategically differentiated. In a space with text-heavy “word marks” & overly clean (almost sterile) aesthetics, we were able to devise a look & feel that is rich in historical meaning & purpose for our client. It has flexibility in usage & carries a presence of prestige without pretense. The “V” has been extracted & paired with a shofar or ram’s horn that was traditionally used to communicate kingship & leadership. The accent on the “i” helps drive proper pronunciation of a word that ultimately means life (vive) to all. This branding pays homage to generations passed while remaining relevant for now & the future – dressed to take over a modern marketplace.

 
 
 

“Before working with them, we struggled to communicate visually what we believe internally & see for the future of our clients & company. The entire process, from the first discovery call, to the finished product was excellent, enjoyable & easy!”

- Alex K.
Vivall Group, Kickstagram, Awaken Church, Z57

 
 
 

Headwinds

  • Naming challenges regarding differentiation, pronunciation & protection

  • Bridging gap between history & modern day relevancy

  • Branding built for now and for 10 years into the future – accounting for multiple service verticals/arms of the business

Destination

  • Foundational logo design system with versatility across usage demands

  • Branding steeped in tradition with congruency in today’s marketplace

  • Brand guide playbook for social media, content creation in B2B & future marketing initiatives such as website, email marketing, etc

 
 
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“We experienced nothing but first class service, care & communication. We now have a visual brand identity that we are proud of, has versatile utility & communicates our beliefs, values & the future we see.”

- Alex K.
Vivall Group, Kickstagram, Awaken Church, Z57

 
 
 

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