Vivall Group:
Start Up Branding
Responsibilities
Creative Direction & Strategy for Branding
Mood / Vibe Board
Graphic Design
Storytelling & Naming Assistance
Client Wins
Pitch Perfect Confidence for Client Acquisition
Brand Story Brought to Life
Brand Guide Implementation Across Touchpoints
Summary
The Vivall Group exists to empower early-stage entrepreneurs to sustainably accelerate in to the life & business of their dreams. Their model builds leaders & organizations for good – legacy & impact. They facilitate growth at every level (leader, team & organization) through their Inside-Out Growth Program, comprised of five workshops followed by 90 days of weekly coaching calls to empower them to thrive in every area.
They partnered with us to develop a branding design/logo system that is strategically differentiated. In a space with text-heavy “word marks” & overly clean (almost sterile) aesthetics, we were able to devise a look & feel that is rich in historical meaning & purpose for our client. It has flexibility in usage & carries a presence of prestige without pretense. The “V” has been extracted & paired with a shofar or ram’s horn that was traditionally used to communicate kingship & leadership. The accent on the “i” helps drive proper pronunciation of a word that ultimately means life (vive) to all. This branding pays homage to generations passed while remaining relevant for now & the future – dressed to take over a modern marketplace.
“Before working with them, we struggled to communicate visually what we believe internally & see for the future of our clients & company. The entire process, from the first discovery call, to the finished product was excellent, enjoyable & easy!”
- Alex K.
Vivall Group, Kickstagram, Awaken Church, Z57
Headwinds
Naming challenges regarding differentiation, pronunciation & protection
Bridging gap between history & modern day relevancy
Branding built for now and for 10 years into the future – accounting for multiple service verticals/arms of the business
Destination
Foundational logo design system with versatility across usage demands
Branding steeped in tradition with congruency in today’s marketplace
Brand guide playbook for social media, content creation in B2B & future marketing initiatives such as website, email marketing, etc
Computer monitor on a wooden desk displaying a website about helping early-stage entrepreneurs scale their business, with a man speaking into a microphone on the screen.
Close-up image of white textured paper with embossed text reading "VIVAL GROUP".
Event display board and brochure holder for a special event called 'Sound Horn' with a mountain landscape in black and white.
Business cards on a round wooden table, one purple with a bird logo, one white with black text, on a light gray background.
Lanyard with a badge that reads "VIVALL GROUP" and "full access pass" for a special event.
White coffee mug with a black logo and the text 'VIVALL GROUP' on a plain white background.
A closed white notebook with a purple elastic band and a logo of a top hat and mustache on the cover, placed on a light wood surface.
Open booklet with black and white pages, featuring images of people speaking or presenting, one photo of a person with a microphone, and the cover page of VIVID VIGORIAL GROUP with a purple and black design.
“We experienced nothing but first class service, care & communication. We now have a visual brand identity that we are proud of, has versatile utility & communicates our beliefs, values & the future we see.”
- Alex K.
Vivall Group, Kickstagram, Awaken Church, Z57
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