Hey there, fellow trendsetters & brand enthusiasts! Ready to dive into the exciting world of branding trends for 2024? Let’s explore the ever-evolving landscape where creativity meets innovation, & where brands are rewriting the rules of engagement! 

Embrace Emotion: Why It's Essential for Brands!

Some might say emotions have no place in business. We believe that showing emotion as a brand isn't just okay – it's essential!

FUN FACT: The average lifespan of a website is 2 years 7 months.⁠

Considering a website refresh is a strategic decision that can bring several benefits to your online presence & overall business. Here are some compelling reasons to consider:⁠

"Show, Don't Just Tell" is a fundamental storytelling principle in branding & marketing. It's all about using visual elements & real-life examples to make your brand story more engaging, relatable, & memorable.

FUN FACT: 73% of companies invest in design to outmatch the competition.

Graphic design plays a crucial role in making marketing displays effective & impactful. Here are some key reasons why graphic design is invaluable in this context:

Packaging often includes promises or guarantees to attract customers, ensure product quality, and build trust. These promises can be communicated through various elements on the packaging, such as text, symbols, graphics, or labels.

To achieve fast loading speeds, we focus on optimizing various aspects of a website, such as image compression (smaller file sizes), smart custom coding to minimize delays & of course, building sites on platforms that have efficient server hosting with content delivery networks (CDNs).

Packaging design plays an essential role in communicating important information to consumers. It's often also the first interaction a customer has with a brand, and it can influence their perception, purchasing decisions, & overall experience.

When it comes to your website, you want to ensure that your Search Engine Optimization (SEO) is truly dialed-in. You do this by using relevant keywords, meta tags & quality backlinks to improve your chances of ranking higher in search results.

FUN FACT: 70% of small businesses don’t have a CTA on their website homepage.