The Good Lovin Bar:
SEO, Social & Website
Responsibilities
Creative Direction & Marketing Strategy
Graphic Design & Social Media
Product Photography & Video Direction
SEO & Copywriting
Client Wins
Over 25x gross sales in first 6 months
3x conversion rate
Abandoned cart lowered from 48% to 22%
Over 200x ranked keyword increase
Summary
The Good Lovin Bar has a collection of Keto & Paleo bars that have great macros & taste freakin’ delicious. Their brand is family-owned with a unique, fun/funny & friendly voice. The only thing they take seriously is their high-quality bars which are refrigerated.
The goal was to drive more converting traffic without spending a dime. We set out to capture their personality in header tags, meta descriptions & product pages throughout their site & on social. We completed this while utilizing SEO best practices (ever changing!), research for short & long tail keywords as well as optimizing features on Shopify such as abandoned cart (lowered from 48% to 22%), reviews & email marketing via Klaviyo integration. It was a delicate balance of form & function so we didn’t sound like a robot, yet still connected with indexable copy to boost rankings.
In first 3 months we organically drove sales more than 300% (than previous 6 months), had a 5.72% conversion rate (up to 19.23% for promotions) & moved them from basement on Google search to the top 2 pages, including a number one listing for three primary keywords. Finally, our ranked organic keywords went from 9 to 162 all resulting in traffic boosted by a whooping 1,300%+ (compared to previous 3 month period).
“Heave Ho! Creative is on point & very thorough. You won’t find another agency that carries as much heart as they do. There is a genuine care in all the work they do & they are an invaluable addition to our company.”
- Ryan S.
The Good Lovin Bar, Bitchin’ Sauce
Headwinds
Connecting primarily female shopper to ‘dirty keto’ brand
No social presence to help drive organic traffic to site
Varying nutritional values & certifications for the family of bars
No budget for spend (or pizza)
Destination
Update product pages with copywriting & imagery
Drive organic traffic to Shopify site & increase gross sales
Increase conversion rate on site & lower abandoned cart rate
Enlist email to be number one driver of gross sales
Person holding a smartphone displaying an Instagram post with a dollar bill graphic and the words 'Minted Bars'
Instagram profile page for The Good Lovin Bar, a brand that offers certified organic keto and paleo bars. The page includes various promotional graphics and quotes about their mint, natural, and monk fruit flavored bars, featuring images of people taking selfies, a dollar bill with a baby's face, and a monk with an orange robe.
A hand holding a partially unwrapped gluten-free cookie in front of a green box of ketogenic snack bars.
A smartphone resting on a poolside surface displaying a Facebook advertisement for a discount on protein bars, with a pool in the background.
A whole coconut, two pieces of dark chocolate, and a packaged chocolate coconut keto bar on a white surface.
Package of KETO BAR Chocolate Dipped Strawberry flavor alongside a similar-sized individual bar, both in red packaging with white text
Hand holding a smartphone displaying an online store for The Good Lovin Bar with product images and text about keto bars on a peach-colored background.
A chocolate dipped strawberry flavored keto snack bar on a rustic wooden surface with a decorative white cloth and pink and red heart-shaped decorations in the background.
Person smiling while holding multiple Keto snack boxes in a kitchen.
“Heave Ho! has a wealth of creative ideas & experience to draw upon. Managing multiple projects or heavy project loads is no problem, as they have strong multitasking & time management skills. To top it off, time & time again they prove to be good leaders, continually looking out for their client.”
- Kaitlyn R.
American Specialty Health, Art Institute, Designer Protein
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