Bethany Hamilton:
To Be Movement
Responsibilities
Creative Direction & Marketing Strategy
Influencer Marketing & Management
Graphic Design, Photography & Copywriting
Video Concept & Storyboard
Client Wins
112% social following increase
11% gross online sales increase
Gained over 7m impressions during quarter of activation
Massive brand awareness increase via association
Summary
The To Be Movement celebrates the uniqueness of the individual while binding the community together through mutual acknowledgement that we are all, in fact, designed to be something worthwhile. Designer Protein supplements are designed for a purpose as well.
We connected the many benefits of these products to the identity, goals & dreams of the user. If Designer Protein is designed for Bethany Hamilton & Bethany Hamilton is designed to be fearless, then Designer Protein is designed to help you live fearlessly as well. It’s a simple, but incredibly powerful deduction.
“They conceived brilliant ideas & were able to execute flawlessly. Their unyielding care, curiosity & passion is truly contagious as their fervent attention to detail & deadlines was quite welcomed.”
- Paul P.
Abbott, ZonePerfect, Designer Protein, Mediterra
Headwinds
Influencer privacy & busy schedule promoting new movie
Lots of moving pieces & personnel across design initiatives
Shifting KPIs & overarching strategy on how to best leverage asset
Legal ramifications related to word usage in campaign
Budget limitations & delays in coordinating with movie release
Strong, on-brand design elements that united influencer with brand
Destination
Flagship videos showcasing influencer, brand product & movement
The Inertia site takeover with banners, article & education
Event marketing materials including booth, info cards & signage
Website, email & social touchpoint campaigns including lookbook
Presentation decks with quantifiable support data
Recipe lead magnet of influencer & team’s favorites
A MacBook Pro laptop and an iPhone on a white desk near a window, with a potted plant in the background.
A woman in workout clothes stretching on an outdoor concrete surface during a rainy day, with a grassy field and trees in the background.
Container of plant-based meal replacement powder labeled 'Essential 10' on kitchen counter, with bananas and a colander of greens in the background of two people in casual attire.
Person holding a smartphone displaying a website, with a laptop and notebook on a white table.
Two women standing on the beach in front of a surfing banner, holding a sign that reads 'Designed to be an athlete'. They are smiling and wearing casual summer clothing, with one wearing a cap and the other sunglasses.
Four people standing behind a table at a booth promoting designer protein and supplements. The booth has a banner with the text 'DESIGNER PROTEIN' and various protein products on display. The group is smiling and holding samples or brochures. The setting appears to be an outdoor event or expo.
Person holding a smartphone displaying an online store with products, with a computer monitor and keyboard in the background.
Woman pouring green smoothie from blender into a stainless steel insulated cup on a blender base.
“They are super smart & talented design & marketing pros who perform at a high level with judgment that we’ve come to trust 100%... they’re conscientious, responsible & caring, too.”
- Justin C.
Gather Ministries, David C. Cooke, Wiley, CampVentures
we can help you win, too
Fill out the form & let’s pull anchor today.