Your Website Speed Matters & Here’s Why…

website speed importance

FUN FACT: If the images of a website take too long to load, 39% of people will stop engaging with it.

To achieve fast loading speeds, we focus on optimizing various aspects of a website, such as image compression (smaller file sizes), smart custom coding to minimize delays & of course, building sites on platforms that have efficient server hosting with content delivery networks (CDNs).

Faster loading speeds on a website matters for several important reasons:

  1. User Experience & Mobile Friendliness: Users expect websites to load quickly and efficiently. Slow-loading websites can frustrate visitors and lead to a poor user experience. Studies have shown that users are more likely to abandon a website if it takes too long to load, which can result in lost traffic and potential customers.

    With the increasing use of mobile devices for internet browsing, fast loading speed is crucial. Slow-loading websites on mobile devices can be particularly frustrating, as mobile connections are often slower than fixed-line connections. A responsive and fast website is essential for reaching mobile users effectively.

  2. Retention and Engagement From Users: Fast-loading websites are more likely to retain visitors and keep them engaged. When users can access content and interact with a site quickly, they are more likely to explore further, read articles, make purchases, or take desired actions.

  3. SEO, Search Rankings & Bounce Rate Reduction: Search engines like Google consider page loading speed as a ranking factor. Websites that load quickly are more likely to rank higher in search results, leading to increased organic traffic. Slow-loading websites may be penalized in search rankings, affecting their visibility.

  4. Conversion Rates & Cost Savings On Ads: Speed is closely tied to conversion rates on e-commerce websites. Faster websites tend to have higher conversion rates because users can complete transactions more quickly and easily. A slow checkout process, for example, can lead to cart abandonment.

Note: it is important to regularly monitor your website to ensure optimizations are contributing to a positive user experience.


About Heave Ho! Creative

For hundreds of years, sailors on wood-splintered ships would hoist their three-ton anchors so they could leave the safety of a harbor & set sail. The crew would each grab a section of the rope connected to that massive slab of metal & work together to pull it off the ocean floor. A two-word cadence directed them, aligning their efforts & inspiring them with the power of unison – a heave ho! cry to accomplish that which they couldn’t do alone. This is the heart of Heave Ho! Creative. We are faithfully bound by our crew’s dedication to leading our clients across creative & marketing seas.

We pull together in the same direction at the same time because we know it’s the best way to win. Heck, we can’t even get out of the harbor until we pull anchor. So let’s go over the two main ways we can help you get your projects and/or people in the best possible spot to be successful.

We can help you focus your efforts & identify gaps. It’s our pleasure to set teams up for greater success. Here at Heave Ho! Creative, we provide that extra oomph to push the boundaries of design & thinking by pulling together. With over 50 collective years in creative & marketing services, we still love doing what we get to do. We believe great strategy, design, processes & subsequent execution can move people from merely seeing what a brand/company offers to something special. It pulls them through to feeling & believing how a product or service can solve a problem & change their life for the better. We are the bringers of ‘wow’ & are grateful to be at your service.

 

we can help you win

Fill out the form & let’s pull anchor today.

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